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Séraphine Anouk
The Atelier
La Maison Press Careers Sustainability Contact
Our Promise · Tripoli, Lebanon

A kinder kind of couture.

We don't claim to be perfect. We claim to be small — one atelier, one designer, one city. And we believe that smallness, done honestly, is already a form of care.

Hands working with lace at the Maison Rima atelier in Tripoli
N.º 01 · Made to measure

We make what
we're commissioned.

Maison Rima has no factory, no production line, no warehouse of unsold stock. Every gown that leaves this atelier was requested — by a real bride, for a real day. We stitch to order, not to trend.

The result is that waste is structural­ly minimised before we even think about it. No excess fabric cut for patterns that will never be worn. No last-season gowns sent to landfill. What is made, is wanted.

N.º 02 · Fabric sourcing

Silk from small
European mills.

Our silks are sourced from independent European mills — family-run operations where provenance is traceable and quantities are human in scale. When vintage laces become available, we use them first.

We also source deadstock fabric from Beirut's garment district — cloth that would otherwise go unused, given a second purpose in a gown that will be worn for decades. Nothing is ornamental about that.

Lace fabric detail at Maison Rima
N.º 03 · The rental model

Every rented gown is worn
eight to fifteen times.

A bridal gown worn once and stored in a box is a lovely thing. A bridal gown worn fifteen times, by fifteen different brides — each one believing it was made for her — is something closer to a miracle. Our rental model exists because waste, in couture, is not inevitable. It's a choice.

Each rented gown is professionally cleaned, inspected, and restored between wearings. We carry out minor repairs in-house. A gown only retires when it is truly ready to.

By the numbers
8–15×

average times a rented gown is worn before retirement

1

single atelier — everything stitched in Tripoli, Lebanon

80+

average hours of hand-work per custom gown

Hand-embroidery at the Maison Rima atelier
N.º 04 · Local production

All stitched
in Tripoli.

No outsourcing. No factory in another country. Every seam in a Maison Rima gown was sewn by a pair of hands in this atelier, on Azmi Street — by Rima and her small team of seamstresses, some of whom have been here since 2012.

Local production means accountability. We know every stitch because we made every stitch. That matters to us, and we believe it matters to you.

A longer thought

The bridal industry is, by its own admission, extravagant. A dress worn once. A moment preserved in silk. We are not here to argue against any of that — we are here to offer an atelier where the extravagance is in the craft, not the consumption.

Rima Malaeb founded Maison Rima in 2012 with a single belief: that a bride should feel seen, not processed. That conviction shapes everything — the time taken per fitting, the fabrics chosen with care, the decision to rent rather than overstock, the choice to stay small in a city that knows what small means.

We are not a sustainable brand in the sense that the word has been made to mean. We are a careful one. We do not claim certificates we have not earned or carbon offsets we have not verified. We claim this: one atelier, one city, one pair of hands per gown — and a genuine effort, every season, to do a little less harm and a great deal more beauty.

Designed with you in mind

A gown built to
last.

Whether you buy, rent, or customise — come speak with Rima. Every conversation begins with listening.

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